9º Congreso Mundial de Información en Salud y Bibliotecas

Salvador, Bahia - Brasil, 20 a 23 de septiembre de 2005


4a. Reunión de Coordinación Regional de la BVS

19 y 20 de septiembre de 2005

P158 - The video production in Pernambuco in the editions of National Exhibition of Videos for Health (1992, 94, 98 and 2003)

The aim of this work is to classify and identify some discursive strategies used in videos for health produced in Pernambuco, which took part in four editions of the National Exhibition of Videos for Health promoted by the Communication and Health Department of the Centro de Informação Científica e Tecnológica / Fundação Oswaldo Cruz. Pernambuco was the Brazilian northeastern state which has classified the largest amount of videos (48 in total).
We came to the conclusion that the use of the communication as a way of spreading information is still a tradition when we talk about health – a model in wich the receiver is conceived as a “blank sheet”. However, new approaches on theory-methodological field and in practices of communication were clear – a model in wich the receiver`s realility must be considered. In relation to the practices, the implantation of SUS (Brazilian Health Unique System) was responsible for bringing together new processes of social constructions. The Exhibition of Videos for Health was created with the intention to be an opportunity to show these approaches.